Crisis Management Essay Example for Free

Crisis Management Essay Crisis management is easily becoming a concern and priority because of the needs of the modern world. More than ever, there is advancement in technology. Technology can be used to assist prepare for crisis and to make them more manageable. Man made crisis can arise from disasters created by human activity like bombs or war equipment. They require preparedness so as to minimize or eradicate effects on society. Crisis from natural disasters like tsunami, volcanoes also require preparedness since even when they can be predicted, their effects can be quite extensive and hard to wholly avoid. An earthquake of 8. 9 magnitude hit Indonesia, creating a tsunami that led to extensive costs in human life, buildings and finances. As a result, many countries accessed their crisis management systems so as to be prepared in future against such a disaster. Tsunami emergency management systems Due to the 2004 tsunami disaster, countries have amplified their systems for warning, planning and monitoring tsunami. TsunamiReady is such an initiative encouraging alliance between several sectors. StormReady cites these sectors are emergency management agencies in the local, state and federal levels as well as the National Weather Service and general public population. The first task of the alliance is to create tsunami awareness among the population. More awareness will lead to better response. Concentration is on those who are more vulnerable, for example, those along the coasts who would be in direct line of a tsunami. An example is the Australian Tsunami Warning System that deals with exclusively with tsunamis. Governments have launched initiatives to assist in this. In the UK, for example, the contingency planning outlines the management of a crisis from what constitutes a crisis, its declaration as a crisis, what follows after and the role of the various part in the management. In this case, a crisis is an occurrence within the UK threatening grave harm to the public wellbeing (Civil Contingencies Act 2004). It outlines the responsibility of the leaders and accountability. The programs responsible for tsunami crisis management are operated in coordination with Meteorology, Geosciences, and Emergency Management departments. It is through this effort that communities can be served effective tsunami warnings. Information and knowledge gathered by individual countries is also contributing towards international establishment of regional Tsunami Warning System, for example, Indian Ocean Tsunami warnings, West Pacific tsunami warnings among others. These tsunami warning services provide 24hour analysis and monitoring of tsunamis. Documented seismic and sea-level networks are continually extended to facilitate efficient tsunami warnings. They are also actively involved in improving community tsunami training and education programs countrywide. Governments have also set aside radio service that will be operational during tsunami crisis and the frequencies distributed to those at the coastline so that communication can be facilitated during threats of tsunami. National websites have been set for these areas for updates and warnings including tracking tsunami movements. In additional, toll free emergency telephone numbers for tsunami crisis have been set aside in many countries for the dispensation of information. In the America pacific area, tsunami threat is handled by the StormReady under Federal Emergency Management Agency (FEMA). Its one of the programs affiliated with TsunamiReady. It was created in Oklahoma USA in 1999. Its main goal is to assist communities increase safety and communication skills. These two skills are important before, during and after a crisis. StormReady (2010) assists those responsible for community wellbeing to reinforce local safety programs through more education and awareness and better planning. Interagency coordination According University of Defense ( 2003. p. 3) managing crisis effectively means a synchronized addressing of all spheres of a crisis. The University of Defense (2003. p. 3) states that these spheres could be the political, diplomatic, economic, humanitarian or social. Without coordination in planning, operations and communication it is easy for responsibilities to be unmet because it’s unclear whose obligation it is. Interagency coordination also assists maximize efforts and avoid redundancy. When each agency concentrates on one area, another takes a different route and more service and help is offered to those in need. Government role in a crisis Haddow et al (2008, p. 9) states that the government has a major role to play in helping its citizens prepare for crisis like the tsunami crisis. One of the best things the government can do is grant funding that will facilitate smooth running of emergency management services. Paramount in crisis management is education of its citizens, coordination of evacuation procedures and funding for recovery efforts. It is not easy to know the best way to respond to a threat when one does not know the nature of the threat. If a threat is from weather, the citizens need to know all the aspects that are involved and how to respond. Education should aim to educate those who are especially vulnerable. For tsunami, all those on the front shores, coastlines, or are involved in marine life should be well educated as to proper response incase of a crisis. According to Haddow et al (2008, p. 101) The local communities on their part should seek to educate its local population before a crisis hits. They should ensure continuous education and that the local population is well knowledgeable on the crisis that are most likely to affect them and they are able to respond in an effective way incase of a crisis. Practice should be used so that all members of a family, for example, know what to do incase of a crisis. The government should also ensure effective communication before, during and after a crisis. That way, it is able to give warning in time, communicate evacuation routes, assist with information during evacuation and offer necessary services in any aftermath. Some of the services that the government can offer during a crisis proposed by Haddow et al (2008, p. 105) are search and rescue missions, medical services and food provisions to survivors. The role of media in a crisis The media tends to provide information fast. Due to modern technology, the media is able to relay information widely too. During the 2004 tsunami crisis, the local media coverage drew attention to what was happening. Although the tsunami was not expected, media worldwide was able to communicate the disaster and rescue missions were launched. This was one instance where the media really played a crucial role in dispensing information. Sommers et al ( 2006, p. 1) states that media raises awareness and can be challenging to authorities as was seen in the hurricane Katrina disaster. It is argued that sometimes also becomes directly involved in the events as happened in New Orleans during the disaster. However, media can be discriminatory in its coverage. Even as media was creating tremendous awareness on the situation, its response was considered sluggish. In an ironical twist, racism was blamed for the slow response to the disaster by media even as the media blamed the government’s slow response on racism as Sommers pointed out (2006. p. 2). Sommers et al ( 2006, p. ) found that sometimes the media can also pick a spin on a crisis that might not be of most importance as long as it will give their news an edge. This has been cited as what happened during hurricane Katrina where there was undue focus was on crime happening. Sommers et al ( 2006, p. 7) also argues that media is also prone to exaggerations especially in the heat of the making of a story as was also evident in hurricane Katrina coverage. Public perception during a crisis Public perception in crisis is largely influenced by information that the public receives. This is because in most cases the public is far from firsthand information. If they receive erroneous information from the media or government, they will respond according to that. Sommers (2006, p. 8) found that in the case of hurricane Katrina crisis the emphasis on crime coverage may have greatly discouraged some individuals from rescue efforts and had potential to bias people outside that state. In the age of free media where overload of information seems like the norm, the role of responsible media coverage can not be over emphasized in the formation of healthy public perception. While crisis are hard to deal with, the media can find itself pressured to create scapegoats when the public wants to allocate blame. In the case of 2004 tsunami many reports especially on the Internet tried to blame the victims, global warming, western countries and even God. It can sometimes feel easier to blame victims for what happens to reduce feelings of vulnerability in the general population as Sommers et al noted (2006. p. 9) Post crisis recovery and continuity strategies Post recovery and continuity plan are integral parts of managing a crisis. The process of crisis management is not over until those affected are able to continue with their economic, social and productive life. According to research by Gartner (2001, p. 2) the economic aspect is especially imperative since it accelerates the recovery of businesses and thus peoples lives and their communities. Post crisis recovery strategies need to be in place before the disaster for best effect. It is necessary to set recovery objectives. Gartner cites one of the most important post recovery strategies as recovery of data and critical technology. Loss of information is one of the hindrances to quick recovery. For example, businesses find it important to have human resource information so that it can facilitate services to its employees, for example, as they claim benefits. Another strategy is government funding and dispensation of emergency funds. Finances play a big part in the recovery process especially in rebuilding. Finances also facilitate businesses to begin their functions and rebuilding of communities can begin. Gartner (2001, p. ) states that in addition governments require financial institutions to continue their services in areas hit by crisis as a means of encouraging growth and to avoid disruption of economic endeavors. This was helpful after hurricane Katrina for example. Through policing peace and security are enforced to avoid lawlessness. Other human needs are addressed through various agencies offering humanitarian assistance that caters for social requirements. Doctors and counselors are especially helpful in dealing with the physical and psychological effects of a crisis. Conclusion Crisis can come from human activities or through natural forces. It can be hard to anticipate them. Even when they are anticipated, it might not be easy to avoid their impact on communities. There is better preparedness today against crisis but at the same time, there are increasing threats to human wellbeing. While nature continues to threaten human wellbeing with better planning and execution of crisis management much of the effects can be reduced. Human threats like chemical warfare are best avoided and stringent measures put in place to reduce loss.

Sports nutrition in swimming

Sports nutrition in swimming BMS-3033  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   SPORT NUTRITION URN6041693 Choose a sport of your choice. Critically discuss the nutritional requirements of this sport. Give examples where appropriate to illustrate your answer Swimming is a very competitive sport worldwide with different events like 50 to 1500 meters with time duration of 22s to 16 minutes respectively. Moreover, with four different strokes freestyle, butterfly, breaststroke and backstroke. With typical training programs with the aim to increase lean body mass, and decrease body fat levels over the season Petersen et al. (2006). Sport nutrition plays a very important role especially for elite athletes. The goal of this essay is to discus more specifically the dietary needs for athletes that compete in the 50 and 100 meters distance events. In the 50 and 100 meters events in particular event swimmers relies on the production of large power outputs with highly coordinated and efficient technique in a short range of time. This power output rely on the anaerobic glycolysis and high energy phosphates. Therefore, the main type of muscle fibre developed in athletes in training for 50 and 100 meters event is Type2 a and 2 b of muscle due to the speed of contraction, short length of time, anaerobic capacity using high energy phosphates (ATP and creatine phosphate) and glycogen as fuel, however due to the nature of the high intensity aerobic activity with training sessions from 1.5 up to 4 hours a day there is no question that type 1 fibres muscle is developed. Training Overall training programs for elite swimmers are based on experience of successful coaches rather than scientific evidence of superior performance outcomes. There seems to have difference in opinions among coaches regarding to training sessions. Some opt for training only in the pool and others use less sessions in the pool (more specific training) but add cycling and running sessions to improve aerobic capacity. Generally the pool workouts consist of aerobic warm-up and cool downs, training aims to improve techniques in starts and turns, and sets of repeated bouts of swimming at different intensities depending on the goal wanted, in this case sprint. Moreover, generally 40% of the training intensity less than 80% of VO2max, from 40% to 60% at intensities of 80% vo2max, and less than 5% at >100% Vo2max.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sherman and maglischo (1992) have estimated the energy requirement of swimming training at approximately 16.8 to 22.6 MJ.day-1(4000-5400 kcal.day-1) for males working 4 hours a day and between 14.2 to 16.8 MJ .day-1(2400-4000kcal.day-1) for females working 4hours a day, although these factors will vary within each athlete physical condition and technique performance. Nutritional Chalenges The nutritional issues and challenges for swimmers are to prepare a nutrition strategy to provide fuel to cope with large energy demand, promote recovery for each session, achieve optimal levels of lean body mass and body fat as well as keep the vitamins and minerals within normal levels during the different phases of training in the season (E.g. high volume training, taper or off-season). However, swimmers struggle to cope with large energy needs not only for training but for competition some common issues are presented below: Training High energy requirements due to fluctuations in growth patterns (growth spurt in adolescents), changes in training volume or simply active gain of muscle mass. Irregular eating patterns due to a busy time table. Social and cultural issues. Poor nutritional knowledge. Adjusting energy intake Competition Adjusting energy intake during taper to prevent excessive gain of weight and body fat. Adequate fuel stores for the day of competition. Postrace recovery between different competitions or between heats, semifinals, and finals. Training program vs. competition nutritional requirement Therefore the nutritional requirement in order of priority for pre-training, training and post training (same for competition) are: rehydration, refuelling and recovery. Pre-training Training Post training Consideration in use of supplements.

Overcoming Cultural Differences And Understanding Organisation Culture Commerce Essay

Overcoming Cultural Differences And Understanding Organisation Culture Commerce Essay What is culture? Culture is something you belong to. Here a few definitions of the word culture. Geertz describes culture as a system of shared meaning, (Griffin, 2003, p. 273), Pancanowsky said culture is not something a organization has, a culture is something an organization is. (Griffin, 2003, p. 273) Philipesen describes culture as a socially constructed and historically transmitted pattern of symbols, meanings, premises, and rules.(Griffin, 2003, p.420). In this case study EUROCOM Systems is a German organization and SOFTCOM is an IT organization in New Zealand.EUROCOM Systems is taking over SOFTCOM. According to the above definitions about culture, we can see that EUROCOM Systems and SOFTCOM are two different types of organizations with two different cultures. Firstly their languages are different, and also the German organization has a very traditional management style. Their staff are expected to wear traditional business suits and ties and keep to fixed daily working hours. The New Zealand organization has an easygoing and relaxed atmosphere, including a dress code and flexible working hours that suit their customers. There are also other problems that could happen in the new organization. As the case study mentions that EUROCOM will send their own managers to New Zealand. These managers have to face a new environment, so could have a lot of anxiety. During the takeover, it will be two different countries with different cultures merging together; obviously this could cause culture conflict. How can these cultural differences be overcome? The above provides two hypotheses, using some theories to help to achieve the hypotheses. Agenda-Setting Theory Maxwell McCombs Donald Shaws Agenda Setting Theory uses framing where they select a feature and put this into the mind of people making them think about it. For example, SOFTCOMs flexible working hours change to fixed daily working hours. If at lunch time or outside working hours, the customers has some software problems needing speciality help, who can serve them to figure out the problems. Does the customer have to wait until the speciality staff are back from lunch? No, no one has the patience when they have a problem. They want the company solve the problem at once. As no one can run a business without customers, SOFTCOM should put those points to frame the cultural differences, and let EUROCOM think about by changing SOFTCOM culture it may cause many problems, and even lose customers. Social Penetration Theory Cultural approach to organization Theory Social Penetration Theory is when the onion is peeled by layer the two nationalities will soon be friends and appreciate each other. (Griffin, 2003, p. 133) Once they penetrate well below the surface, the Germans and New Zealanders will become close. Story and ritual (Using the metaphor) can help to understand an organization culture. So in this case, SOFTCOM can tell some stories through ritual that will help EUOROCOM Managers to understand SOFTCOM culture. Below is an provide an example combining these two theories. When the managers of EUORCOM come to New Zealander at first, they might feel uncomfortable and not know what to say to SOFTCOM staff, but after a few days they will start to know each other. Also SOFTCOM can provide some rituals such as a party or a BBQ, and by corporate stories, collegial stories or personal story telling increase their relationships and help them understand the SOFTCOM culture. Understanding organization culture Communication theories: Information Systems Approach to Organisations Cultural Approach to Organizations Face-Negotiation Theory Narrative Paradigm Theory From the case study, it seems that SOFTCOM Systems is a culture system and belongs to Individualistic culture. EUOROCOM Systems is an information system and belongs to collectivistic culture. Below are some theories to identify the statement, and also will provide a strategy for SOFTCOM to keep the unique features of the organisation. Information Systems Approach to Organisations Theory According to Weicks Information Systems Approach to Organisations theory, every organisation as living organizations that must constantly adapt to changing environment in order to stay alive. (Griffin, 2003, p. 259). Weick talks about the information and how it relates to the organisation, whereas organisation systems depend on the information system. Weick considers in his theory the hierarchy structural of the organisation. Every employee is put on different levels of positions. The boss is at the top, flows down to the associate managers, along the path to the next level will be the workers at the lower level. From this hierarchy structural, Weick forms up the chain-of-command lines of communication. Information is pushed down from the top, where the boss is, down to his associates and from the associates to the workers below. Information flows in the organisation. Cultural Approach to Organisation Theory Geertz and Pacanowskys theory of the Cultural Approach to Organisation base on Information Systems Approach to Organisations theory, but they state that culture is not something that an organisation has; culture is something an organisation is. Geertz describes culture as a system of shared meaning, (Griffin, 2003, p. 273), From the above explanations of the two theories, we can see EUOROCOM is an information system, because the boss at top level pushes information down to the next level associates, and to the workers. The workers do not have a chance to raise opinions to the managers. As the case study said the EUOROCOM organization has a very conservative management style. SOFTCOM is a culture system. As EUOROCOM the boss from the top pushes the information to the next level and to the workers. But SOFTCOM have effective communication and a shared meaning about the information. The case study says SOFTCOM has an easygoing relaxed atmosphere, which is why SOFTCOM is an innovative and creative software development. Face-Negotiation Theory According to Ting-Toomeys Face- Negotiation theory, she distinguishes national cultures within collectivistic and individualistic categories. (Griffin, 2003, p. 436). Collectivistic culture means where people identify with a larger group loyalty thus acting from a We-identity. The collectivistic culture has a high context communication or message. Individualistic culture means where people look out for themselves and their immediate families thus acting from an I-identity. The Individualistic culture has a low context communication Using these definitions we can see that EUOROCOM is a Collectivistic culture, because the EUOROCOM System values collective needs and goals over individual needs and goals. In EUOROCOM, staff behaviour is controlled by the company, for example, the EUOROCOM System boss asked the SOFTCOM staff to wear traditional business suits and ties everyday, and they had no choice, but to do it no matter whether they want to it or not. EUOROCOM has a very high context on sending messages from their boss to staff. The power gap between the boss at the top and his associates below is wide. It is hard for the worker to communicate their thoughts to the top level. The SOFTCOM system is an individualistic culture; because SOFTCOM treat every person as unique. SOFTCOM has a very low context communication between their boss and staff. Its a narrow hierarchy structure. The power gap between the boss at the top level and his associates below (the workers of the organisation) is narrow. In other words, communication between the workers is easy and they help each other, not like the high context communication staff of EUOROCOM Systems. So their company is conducive to more innovation than EUOROCOM. How can the take over be effective? In the case study EUOROCOM will create a more disciplined culture in the new organization which means the Germans will run the merged organisation to their collectivistic culture. How could the New Zealanders persuade the Germans not take away the unique features of SOFTCOM? Here using narrative paradigm theory could persuade EUOROCOM to keep the SOFTCOM system, so that SOFTCOM will not lose the unique features of the organization. Narrative Paradigm Theory Using Walter Fishers theory Narrative Paradigm would be effective. Fisher says that people are storytelling animals and to reason to others we use stories. SOFTCOM could persuade the Germans and point out that the organisation is living in its own culture and they do their own work according to the features of the culture of their organisation and their effect on the society. So they can use their customers to tell a story to EUOROCOM to persuade the Germans to confirm the takeover without taking away their unique features. Customers might say they are familiar with the service that SOFTCOM gives them because SOFTCOM serve them on their own way. If EUOROCOM takes that away, loss of customers could turn out to be true which EUOROCOM would not want to happen for the sake of the organisation.

Pueblo View of Death and the Relationship of Rain :: Pueblo Culture Cultural Essays

Pueblo View of Death and the Relationship of Rain Works Cited Missing One of the fundamental elements of Pueblo worldview is: The concept of a dual division of time and space between the upper world of the living and the lower world of the dead. This is expressed in the description of the sun's journey on its daily rounds. The Pueblo believe that the sun has two entrances, variously referred to as houses, homes or kivas, situated at each extremity of its course. In the morning the sun is supposed to emerge from its eastern house, and in the evening it is said to descend into its western home. During the night the sun must travel underground from west to east in order to be ready to arise at its accustomed place the next day. Hence day and night are reversed in the upper and lower worlds ... (Titiev 1944). Life and death, day and night, summer and winter are seen not simply as opposed but as involved in a system of alternation and continuity-indeed, a fundamental relationship of cycles. These opposites form what we can call a bipartite view. For black there is white and for something like the heavens there must be a corresponding underworld below us. As part of this bipartite view, death is "birth" into a new world, and many Pueblo burial practices parallel those of birth except that four black lines of charcoal separate the dead from his home in the village while four white lines of cornmeal mark the walls of a newborn baby's home. This world and the world of spirits are transformations of each other. At death a cotton mask - a "white cloud mask" - is placed on the face of a dead person. The spirits of the dead return to this world as kachinas. All kachinas are believed to take on cloud form of what Pueblo call "to be cloud people" and their spiritual essence, or navala, is a liquid that is manifested as rainfall. When the kachinas (as ritual figures) depart, they are petitioned, "When you return to your homes bring this message to them that, without delay, they may have mercy for us with their liquid essence [rain] so that all things may grow and life may be bountiful." Everything, in Pueblo belief, is dependent on rainfall, which, when combined with Mother Earth, is the essence of all things. Hence navala is also the essence of the individual self, conceived of as a liquid, and a Pueblo will say, "I have the liquid essence of my fathers," to express the English notion of being of the same flesh and blood.

Disguise In Shakespearean Come Essay -- essays research papers

William Shakespeare was a jack of all trades. He could do it all – histories, tragedies, comedies, romances. While some people may say that Shakespeare’s tragedies are the most popular, his comedies are as popular as the tragedies, if not more. However, comedies of Shakespeare’s time are not what people of the twentieth century perceive to be â€Å"comedy.† Some of the elements of Shakespearean comedy are similar to today’s comedy, such as physical comedy. People of Shakespeare’s time found the fall Kate took from her horse in Taming of the Shrew, and surely people of our time would find that amusing as well. A large part of Shakespeare’s comedy was disguises. The use of disguise was a key part of Shakespearean comedy; his plays Much Ado About Nothing, The Merchant of Venice, and Twelfth Night all use the element of disguise as part of their plot, some more than others.   Ã‚  Ã‚  Ã‚  Ã‚  Much Ado About Nothing, one of Shakespeare’s â€Å"festive† comedies, centers around two couples. One, Claudio and Hero, fall in love at first sight. The other, Benedick and Beatrice, have a verbal war almost every time they meet. Disguise is not an integral part of this play, but they are used during the masque that takes place. During the masque, Beatrice talks with a masked Benedick; she also talks degradingly about him. A question that always comes up in discussion of this play is whether or not Beatrice knows that she is actually speaking to Benedick, and that is why she calls him â€Å"t...

The Importance of Using a Condom Essays -- Argumentative Persuasive Ar

The Importance of Using a Condom In a recent study performed at the University of New Orleans by Dr. Bruce M. King, only 20% of men reported using a condom consistently, while only 50% reported using protection with a new partner. The results of condom use or lack there of is clear: ? 2/3 of all STIs occur in people 25 years of age or younger ? By the age of 24, 1 in 3 sexually active people will have contracted an STI ? In 2000, 15- to 19-year-old women had the highest rate of gonorrhea compared to all other age categories. (Sources: American Social Health Association, Centers for Disease Control, and Planned Parenthood.) There are many stigmas about using condoms. Many sexually active college students simply don?t find sexual intercourse with condoms as satisfying as sex without them. Often students find it inconvenient, or expensive to use condoms. However, all of these excuses are minuscule compared to the dangerous and life-altering results of not using protection, in addition all of these issues can be overcome. First it may be true that not using ... The Importance of Using a Condom Essays -- Argumentative Persuasive Ar The Importance of Using a Condom In a recent study performed at the University of New Orleans by Dr. Bruce M. King, only 20% of men reported using a condom consistently, while only 50% reported using protection with a new partner. The results of condom use or lack there of is clear: ? 2/3 of all STIs occur in people 25 years of age or younger ? By the age of 24, 1 in 3 sexually active people will have contracted an STI ? In 2000, 15- to 19-year-old women had the highest rate of gonorrhea compared to all other age categories. (Sources: American Social Health Association, Centers for Disease Control, and Planned Parenthood.) There are many stigmas about using condoms. Many sexually active college students simply don?t find sexual intercourse with condoms as satisfying as sex without them. Often students find it inconvenient, or expensive to use condoms. However, all of these excuses are minuscule compared to the dangerous and life-altering results of not using protection, in addition all of these issues can be overcome. First it may be true that not using ...

Managerial Skills – Essay

This essay will argue that without good managerial skills, a business is far from becoming successful. Firstly, this essay will discuss the importance of: communicating with foreign colleagues, wielding dealt Influence and delving attention deliberately to enhance proficiency of the workers, Secondly, It will evaluate and analyses how effective the three skills are In today's dynamic work environment. Based on some examples, the problems faced by managers will be transparent, and what precautions need to be taken should also be visible to help improve managerial skills.Communication for managers is the most important skill managers need to adapt fore any other skill because, if a manager is not flawless in communicating with colleagues or workers, then simply a manager has failed to be a manager. Communication is essential for effective functioning in every part of an organization which will facilitate organizational success (Effective Communication in the workplace, 2012). For examp le, Millions, (2012), a Korean CEO running a software company In Shanghai Is facing difficulties In retailing the Chinese workers.The mall problem faced by the CEO is language barrier so the decision- making process becomes tough for the CEO. Due to this effect, there will be an unskilled management team and this may result in boredom of the workers, delay in organizations project deadlines, reduced profits and lastly goodwill of the organization will be hampered. Without communication in today's environment, managerial work is not tough, it's merely impossible. Communication may be of two types, it may be verbal or non- verbal, managers need to be effective on both cases.Managers should be able to communicate non-verbally as good as they may communicate verbally. This is because sometimes agreements between businesses are sometimes done non- urbanely, In this case managers should be able to set out clearly his requirements and the terms and conditions of the agreement and also unde rstand clearly the opposing terms and conditions, otherwise the manager will cause a great mishap for the business and this will result in an adverse effect on reputation for the manager.A When all members of a team, department, or organization are able to communicate effectively with each other and with people outside their group, they are much more likely to perform well. The successful manager, therefore, needs effective communication skills in order to have a good workplace, become successful and attain the goals of the organization. Even though communication is the most important factor for a success seeking manager, nowadays digital influence is also one of the main factors which need to be taken into consideration by the managers.Technology in the workplace allows businesses to expand quickly and efficiently. Business technology such as video conferencing, social networks and virtual office technology has removed workplace boundaries that previously limited business expansion . With business technology, companies can target a wider customer base and grow to higher levels. A manager deeds to be flexible/adaptable to change in different environments (Required skills of a manager, 2012). A manager who is not familiar with latest technology, there will be less room for improvement for the organization.Most work nowadays is being done electronically, data analysis is done electronically and because of technology, information has become readily available to make better decisions and improvements. Digital influence has actually reduced the per head workforce needed at an organization, this means, a work that used to take two to three people to get done now can be done by one person using a computer. Office technology saves time by speeding up the work flow process. Technology systems save space, paper and printing costs. The use of computer systems allow corrections to be made instantly.Resources like electronic files and access to information technology are av ailable with the click of a button. By reducing the number of workers and using more technology, expenses for the organizations will fall resulting in increased profits. Technology in the workplace practically eliminates space and time. Video conferencing technology lets businesses on any part of the globe interact with one another. Technology reduces travel costs because businesses can set up virtual meetings and distribute data without the need to be in the same room. Technology allows businesses to establish a global presence at a fraction of the cost.Cromwell, (2009), sates a very important fact, ‘The role that technology plays for the business sector cannot be taken for granted. If we were to take away that technology trade and commerce, the world will come to a standstill and the global economy would collapse'. It is almost impossible to conduct a business without the use of technology. A simple example an be used, Dreamers, the founder and chief technology officer of Hu bbubs (web marketing company) has 216,000 Linked group for entrepreneurs and 98,000 twitter followers. How is this relevant to digital influence?Well, Dreamers uses his Linked members to get multi-rater feedback from other entrepreneurs for Stack overflow and also hosts Q community through where he gets valuable information for improvements. By doing this, Dreamers has managed to build his reputation, specialization and network position to one of the world's best marketing company (3 Management Skills every 21st century manager needs, 2012). This is why digital influence is necessary for every manager to become successful and achieve the Lastly, dividing attention deliberately, in other words attention to detail is also important for managers.At work places, people's minds normally drift away, this is normal as our minds are meant to multi task. Research has shown that internal factors (business related stress) rather than external factors (social stress) cause distractions. How can this be resolved? Managers need to focus on detail and make a job as less stressful as possible for employers, like when an employee takes a break o use social networks like Backbone or Twitter at a workplace, normally managers don't accept this type of behaviors, they consider it distracting. Actually, a study at the University of Melbourne of 300 students resulted in a really fascinating outcome.It showed that even though people use internet at workplace for socializing, their productivity increases by 10% (3 Management Skills every 21st century manager needs, 2012). There are other ways managers could actually increase effectiveness to become successful. Managers could have regular meetings with staff members, insult why there is a lack of performance, create pairs of employees so they may double-check work for errors and also managers may provide incentives for toughness (How to improve attention to detail in employees, 2012).Managers need to create a friendly environment for w orkers so they are not undermined by stress. Managers need to think from the organizations perspective, how the goals can be achieved and how effectively and efficiently they can be achieved. Managers to have a great skill for dividing attention deliberately, which is known as ‘Satisfying sessions', this means choose the first satisfactory alternative that comes to their attention and allocate work accordingly (Shoehorning, p. 75).Three major abilities managers need to consider in order to become successful: communicating effectively, technology innovation, and attention to detail. To conclude, managers who do not have the skills cited above will have a hard time in coping with the business world today, managers are responsible for making sure that this happens. If a team is working really hard but not delivering what is needed, then they are not effective. Effectiveness is measured by setting out clear objectives before work starts and then evaluating whether the objectives h ave been met or not.Managers not only need to be good at what they do, but their level of communication should be high in order to be an effective manager and by acquiring the three key skills, managers are well set off to becoming prosperous. In management, operating in efficient and in effective ways is a key to good performance and to successfully reaching the goals set for the business. Looking at the interplay of the two characteristics can give a clear insight into the ideal behavior for a successful anger when faced with tasks which must be completed quickly, but also completed in such a way that the key goals are attained.